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Alcohol Products Reach Underage Youth Through Magazine Advertising
Date 14/09/17/05/20  Author Newswise  Hits 27  Language Global
Alcohol use among underage youth - younger than 21 years of age - remains an important public-health issue, despite a decline in the past decade. The alcohol beverage industry denies that it promotes its products to underage youth. This study investigated whether alcohol brands popular among underage drinkers (12 to 20 years of age) are more likely than other alcohol brands to be advertised in magazines with large underage readerships.
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